General Motors is partnering with the Michigan Credit Union League to offer lower interest rates on car loans through their 1,200 + credit union according to The Detroit News.

The program is being called “Invest in America.” The program would make 10 billion in auto loans available to credit union car buyers through their Michigan credit union. GM would also give further cuts on the MSRP of the vehicles.

GM hopes to expand it nationally. What are your thoughts? It seems like it could only further the bond with indirect lending. Not just with the credit union with the dealer, but now with the credit union, dealer, and manufacturer.